Join ICF as a Campaign Manager (SEM/PPC) and be a part of a dynamic team looking to expand their capabilities and increase their skill sets. The associate will work with current digital, marketing analytics, and marketing automation tools to deliver tactical and operational marketing outcomes on a diverse range of projects. This is a great opportunity to work across numerous campaigns in Energy, Healthcare, Federal, and other industries to drive marketing program performance.
This is an exciting role offering excellent opportunities for career growth and the chance to work in a dynamic and collaborative organization. Free shuttle access from the metro, onsite happy hours and constant learning opportunities are just some of the perks of joining ICF. Find out what weâre up to at buildwithicfi.com. Then use our site and apply, already! This is position is based in our Fairfax, VA office, however youâll also have the opportunity to telework a few days out of the week.
What youâll be doing:
Manage all aspects of SEM campaigns in Google and Bing
Create and optimize digital advertising campaigns using Google Display Network, DoubleClick Bid Manager (display/video), paid social, and native ad platforms.
Measure and report performance of digital marketing campaigns, and assess against goals (ROI, CPL, and other KPIs).
Identify campaign trends and insights; optimize spend and performance based on these insights.
Execute and measure experiments and conversion tests.
Help when needed on other projects. Collaborative spirit is a must.
what youâll need to have:
3+ years of experience in a digital media/marketing role for a public relations or ad agency; or experience working within a marketing department of an organization.
2+ years proven experience with SEM: AdWords and Bing Ads, as well as a familiarity with programmatic display, Facebook Ads, and other emerging ad platforms
Experience optimizing towards a CPL goal
Experience using web analytics tools, such as Google Analytics.
Working knowledge of other digital marketing tactics such as social, content marketing, programmatic, video, mobile, and display advertising, as well as website development.
Bachelor's degree and 3 years of work in advertising or marketing
Exceptional analytical, data interpretation, problem-solving, and decision making capabilities.
A focus on accuracy, responsiveness, and superior client service.
Emphasis on teamwork, willing to jump in to help team members at all levels, on all types of marketing projects.
Genuine interest in advances in marketing tools and frameworks
Google AdWords certified
3rd party display ad serving experience.
Familiarity with DSPs (Demand Site Platforms) and optimization.
DoubleClick Campaign Manager, Bid Manager and Search.
Operational understanding of marketing tactics.
Highly organized with strong attention to detail.
Follow-through, reliability and accountability.
ICF offers an excellent benefits package, an award winning talent development program, and fosters a highly skilled, energized and empowered workforce.
ICF is an equal opportunity employer that values diversity at all levels. (EOE â Minorities/Females/ Protected Veterans Status/Disability Status/Sexual Orientation/Gender Identity).
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