LifeSOULutions That Work, LLC Los Angeles, CA, USA
Jun 13, 2019
Job Description Full-Time Lead Copywriter (Telecommute) Do you have excellent writing skills, a strong interest in personal growth and spirituality, and a desire to make a difference in the world? If you re interested in being a part of a company that has a proven track record of helping tens of thousands of people worldwide create a life they truly love living, and where you ll be genuinely valued and appreciated, this may be the perfect position for you! We are LifeSOULutions That Work , a fast growing personal development company led by bestselling author and celebrated transformational teacher, Mary Morrissey and we re on the lookout for a skilled copywriter to join our team. This is a rare opportunity to develop your direct response copywriting and marketing skills in the fun and rewarding personal growth industry. You ll receive invaluable training from our team of world-class marketers and successful, veteran copywriters, and you ll be supported in living your most fulfilling, expressive and expansive life. The right candidate can expect to earn a six-figure income in five years or less. CORE STRATEGIC RESPONSIBILITIES Brainstorm with other marketing team members in developing cutting edge, effective marketing campaign strategies. Set direction of copy for marketing campaigns to ensure the highest level of copy production by the copy and content teams. Provide guidance to design team on page, ad banner, and other graphic assets design to optimally accompany copy and strategy selected. Review effectiveness of copy and content to learn strategic advantages with our target audience and to up level assets that will be re-used. Develop a recruiting strategy to bring in new talent to the copy, content, and edit team as needed, evaluate their work, and train those who will continue working with LSTW. CORE TACTICAL RESPONSIBILITIES Write copy briefs for copy and content writers to define hooks, angles, audience, call to action, and overall feel of copy and content. Review copy / content writers and editors work to ensure all objectives are met and quality meets expectations. Evaluate current copy / content writers skill sets and work to evaluate where on the copy or content team they fit best. Recruit new talent to the copy, content, and edit team as needed. Responsible for Copy assets as Lead Copywriter to include, but are not limited to, copy for the following: Emails LandingPages Ads Sales Videos (written visuals and outlines for filming) Brochures Direct Mail Offers Responsible for Content assets as Lead Copywriter to include, but are not limited to, content for the following: Blog Posts eBooks Teaching Videos (written visuals and outlines for filming) Podcasts Infographics Webinar Content POSITION REQUIREMENTS Excellent Writer: You have experience writing content that inspires and engages readers, ideally in the personal development space, and you re able to provide writing samples that support this. Bonus points if you have your own blog! Passionate about Personal Development: You re a reader of books by authors like Wayne Dyer, Deepak Chopra and Marianne Williamson. You have a strong interest in learning transformational principles, living your best life, and supporting others in doing the same. Integrity: You will treat our audience as you, yourself, would like to be treated. You fact check everything you produce to ensure accuracy, and have a strong desire to produce content that generates massive value for others. Committed to Career Growth: You have a strong desire to hone and develop your skills as a direct response copywriter and marketer. Ideally, you ve taken some copywriting courses, and will jump at the training opportunities we make available to sharpen your skills. You are eager to know the results generated by your work, and you re able to take direction and feedback and implement it in your work, without feeling personally criticized. Thrive in a Work-from-Home Environment: You have a solid computer and Internet connection. You show up several minutes early, and fully prepared, for pre-scheduled video meetings, and are available for on-the-fly Skype calls during business hours. You ask for clarification and help when you need it, and produce amazing work on or before deadlines with little to no supervision. Flexible: You re willing to work occasional evenings and weekends during large-scale product launches. Travel: You are willing to travel occasionally to attend our live events, company-wide retreats, and industry masterminds, seminars and training opportunities. Must have a valid passport. Proficient in Basic Online Tools: You are skilled at using Google Gmail, Drive, Docs & Sheets, as well as Google Hangouts, Skype, Asana and MS PowerPoint (or you re willing to learn how to use these tools). Salary: 80-100k + up to 18k potential How to apply: Please send us the following: 1 .Your resume. 2 .Cover letter introducing yourself. We want to get to know you, so in your cover letter, please share: What stood out to you about this position Why you are looking for a new position now 3 .Several writing samples (or a link to your online portfolio if you have one). 4 .Answers to the following questions: Out of the writing samples you've shared with us, which one is your favorite, and why? 5 .Salary Requirements. Once we receive the above information from you, we will send you next steps in the interview process. Thank you for your interest in joining our team! Send everything to: ...@marymorrissey.com. Replying without fulfilling/answering above questions will not be considered. Thank you in advance, we look forward to hearing from you! Company Description Life Mastery Institute is a global personal and professional development coaching and training company. Additionally, Life Mastery Institute is the premier training center for transformational coaching certification. We are dedicated to being a positive difference for good in the lives of individuals and businesses globally. We empower individuals and organizations to create the measurable success they desire while discovering and living their dreams. We accomplish this by teaching the invisible side of success to hundreds of thousands of people and businesses worldwide.