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Ryan Seitz

  • Digital Marketing
  • Aug 12, 2019
Telecommute Business Development Consultant Marketing Real Estate Strategy-Planning

Personal Summary

I use predictive data and a unique "needs analysis" process to accomplish a few key results for clients and employers, namely:

♦ Wins new customers and reengages dormant customers;
♦ Improves operating margin, and improves profitability;
♦ Leads brand enhancement, and acts as a catalyst for market share growth;
♦ Transforms the inefficient and ineffective into cohesive and dedicated

I'm passionate about people and find joy in making the Executives who hire me look like rock-stars. My approach to marketing is grounded in data analysis, CLV calculus, NPS and leading martech, such as the Adobe and Salesfore platforms. My approach to sales strategy is based around customer centricity, predictable prospecting and CRM technology development: a formula that has now become the standard for many leading organizations.

With a natural curiosity for experimenting and avid thirst for emergent technology, I have found success in offering new avenues for the sales & marketing teams to reach their highest value markets and bridge the sales-marketing divide that is apparent in many organizations today.

Specialties:
Descriptive, Predictive & Prescriptive Analytics ♦ Best-in-Class Sales Management Strategy ♦ 360 Brand Marketing ♦ BI/ERP and Marketing Software Platforms ♦ Digital Advertising (Paid/SEM, Email, Interactive and Social) ♦ Optimizing Marketing Spend ♦ Kaizen Continuous Improvement ♦ Customer Networks ♦ Digital Transformation ♦ Construction of Data Analytics Frameworks ♦ Live Dashboard Reporting ♦ IRR/NPV proforma project analysis ♦ P&L focused change management

#Adobe #Salesforce #AdobeCampaign #AdobeAnalytics #Tableau #Hubspot
 

Work Experience

Marketing Specialist
Dec 2018 - RS.AGENCY

Multiple Locations
Strategic Business Development Consultancy
• Deploy ROI/IRR driven marketing campaigns using landing pages, social, email, paid ads & guerilla
• Utilize Marketing Automation to optimize lead generation, prioritize leads and fuel key sales objectives
• Prepare channel strategy, with A/B campaign testing to continuously improve key results/ KPI
• Monitor NPS, Perform CLV analysis, Construct company-wide Analytics Framework where necessary
• 360 hollistic digital campaign management and planning, HTML/CSS, Javascript, Google Analytics

Midwest Sales & Marketing Mgr
Oct 2016 - Dec 2018 REMCON PLASTICS, INC

Plastics manufacturer in the Food and Pharmaceutical industries
• Worked with pharma and bioscience customers to improve operational efficiency
• Generated $ 2.5 million in revenues per annum across 18 states
• Results were a 167% YOY territory revenue increase and pipeline growth to $3.2 Million
• Introduced a predictive model used by management to calculate revenue targets
• Managed Wordpress website redesign and development, including 3rd party development team
• Managed new CRM software implementation including hands-on backend JavaScript & SQL

Principal, Marketing Consultant
Jul 2011 - Oct 2016 RYSEI, LLC / THE SEITZ GROUP

Managed digital, social media advising clients on planning & execution of online and direct
marketing, and website development. HTML, CSS, Google Paid Search

Sales & Marketing Director
Dec 2011 - Oct 2016 MITCHELL JONES CONSULTING
Advertising Account Executive
Jan 2011 - Jul 2011 LAMAR ADVERTISING CORPORATION
Sales and Digital Marketing
Apr 2006 - Jan 2011 Outdoor Advertising Company

Sales, Leasing and Management for Global Commercial Real Estate Brokerage.

Education

Google Individual Qualification (IQ)
Feb 2019 - Dec 2019 GOOGLE ACADEMY FOR ADVERTISING
Business Analytics Certification
Mar 2018 - Aug 2018 Wharton Business School
Digital Marketing
Mar 2019 - Jul 2019 COLOMBIA BUSINESS SCHOOL
Masters in Commercial Real Estate - Commercial Real Estate sales and leasing
- Apr 2011 LIPSEY SCHOOL OF REAL ESTATE
Research Grant
- Jul 2007 UNIVERSIDAD DE COSTA RICA
Bachelor of Science in Business Administration - COMPUTER & DIGITAL SKILL
Aug 2003 - May 2007 CLARION UNIVERSITY OF PENNSYLVANIA
License - Real Estate Salesperson
- Nov 2006 POLLEY ASSOCIATES SCHOOL OF REAL ESTATE