I use predictive data and a unique "needs analysis" process to accomplish a few key results for clients and employers, namely:
♦ Wins new customers and reengages dormant customers;
♦ Improves operating margin, and improves profitability;
♦ Leads brand enhancement, and acts as a catalyst for market share growth;
♦ Transforms the inefficient and ineffective into cohesive and dedicated
I'm passionate about people and find joy in making the Executives who hire me look like rock-stars. My approach to marketing is grounded in data analysis, CLV calculus, NPS and leading martech, such as the Adobe and Salesfore platforms. My approach to sales strategy is based around customer centricity, predictable prospecting and CRM technology development: a formula that has now become the standard for many leading organizations.
With a natural curiosity for experimenting and avid thirst for emergent technology, I have found success in offering new avenues for the sales & marketing teams to reach their highest value markets and bridge the sales-marketing divide that is apparent in many organizations today.
Descriptive, Predictive & Prescriptive Analytics ♦ Best-in-Class Sales Management Strategy ♦ 360 Brand Marketing ♦ BI/ERP and Marketing Software Platforms ♦ Digital Advertising (Paid/SEM, Email, Interactive and Social) ♦ Optimizing Marketing Spend ♦ Kaizen Continuous Improvement ♦ Customer Networks ♦ Digital Transformation ♦ Construction of Data Analytics Frameworks ♦ Live Dashboard Reporting ♦ IRR/NPV proforma project analysis ♦ P&L focused change management
#Adobe #Salesforce #AdobeCampaign #AdobeAnalytics #Tableau #Hubspot
Strategic Business Development Consultancy
• Deploy ROI/IRR driven marketing campaigns using landing pages, social, email, paid ads & guerilla
• Utilize Marketing Automation to optimize lead generation, prioritize leads and fuel key sales objectives
• Prepare channel strategy, with A/B campaign testing to continuously improve key results/ KPI
• Monitor NPS, Perform CLV analysis, Construct company-wide Analytics Framework where necessary
Plastics manufacturer in the Food and Pharmaceutical industries
• Worked with pharma and bioscience customers to improve operational efficiency
• Generated $ 2.5 million in revenues per annum across 18 states
• Results were a 167% YOY territory revenue increase and pipeline growth to $3.2 Million
• Introduced a predictive model used by management to calculate revenue targets
• Managed Wordpress website redesign and development, including 3rd party development team
Managed digital, social media advising clients on planning & execution of online and direct
marketing, and website development. HTML, CSS, Google Paid Search
Sales, Leasing and Management for Global Commercial Real Estate Brokerage.